From broken variations to suppressed listings — we help fix your Amazon catalog.

The client's Amazon UK listing for a caviar gift set was blocked under Amazon's restricted-product policies. Seller Central showed it as Inactive: "This ASIN is blocked because the attribute customer_restriction_type: uk_18_alcohol has not been updated."

The product had been classified under restricted categories without the update required for UK alcohol-related regulations. A product-type change to "Spirits" was needed — but Seller Support could only apply it once the listing was active again.

1. Reviewed the original notification in Performance Notifications.
2. Studied Amazon's Restricted Products Policy to make sure the fix was fully compliant.
3. Used a Seller Support case to request the product-type update to "Spirits".
4. Explained the deadlock to Account Health Support and asked them to reinstate the listing so the update could be completed.
5. Confirmed with Seller Support that the update was made.

Seller Support confirmed the product type was updated to SPIRITS. The listing was reinstated within 12 hours of that update and is now marked Active and compliant.

The client's listing was suppressed with a GTIN mismatch error. Amazon detected that the GTIN linked to the ASIN didn't match the brand in the GS1 database.

An incorrect EAN — belonging to another brand — had been mistakenly attached to a listing that was approved for a GTIN exemption.

1. Verified the brand's GTIN exemption status.
2. Audited the backend product identifiers.
3. Identified the unauthorized EAN mapping.
4. Contacted Seller Support with a structured explanation.
5. Requested removal of the incorrect GTIN.
6. Escalated the case for internal correction.

Amazon removed the incorrect EAN and reinstated the ASIN. The listing returned to active status without inventory loss, restoring visibility and sales continuity.

UPC 860481001800 was linked to two separate ASINs. It belongs to ASIN B07SJ93BW3 (45-day supply, pack of 1), but it was also attached to ASIN B07SNXRG8G (90-day supply, pack of 2).

A duplicate identifier association in Amazon's catalog: the UPC had been attached to the wrong pack-size ASIN, so two different products shared one identifier.

• Created a detailed Seller Support case with backend proof.
• Clarified the correct UPC ownership and the pack-size mismatch.
• Followed up consistently so the case wasn't auto-closed.
• Escalated through Live Chat for a backend correction.

• Amazon investigated and removed the duplicate UPC from ASIN B07SNXRG8G.
• Catalog accuracy restored between the two pack sizes.
• Lower risk of suppression and future variation conflicts.

• "Wrong item received" complaints and product-mismatch concerns.
• A negative return pattern was triggered.
• The listing was deactivated and account health was affected.

After reviewing return data and complaint trends, we requested a BIN check to verify the physical FBA inventory. Amazon confirmed the product was compliant, correctly labeled and had no quality issues. The root cause was linked to FBA fulfillment discrepancies, not product defects.

• Opened a BIN check case to verify fulfillment-center inventory.
• Reviewed and documented all Seller Support communication.
• Monitored and responded to customer complaints.
• Verified SKU and FNSKU shipment accuracy before FBA dispatch.
• Set up ongoing inventory monitoring.
• Submitted an appeal with a clear root cause, the BIN check evidence, corrective actions and preventive measures.

Amazon reviewed the appeal and reinstated the ASIN: "After reviewing your appeal, we have reinstated your offer for ASIN B09ZT6P1VQ. You can resume sending additional inventory of this item." Inventory sending resumed, account health stabilized, and no further escalation was needed.

The product was marked Ineligible under Amazon Advertising Policies, so it couldn't be added to any campaign.

A policy classification linking the product to graffiti-related products and restricted nitrogen cartridges. In reality the product contains food-grade nitrogen (N2) designed only for beverage use.

• Submitted a structured appeal clarifying that the product contains food-grade nitrogen for beverages such as nitro cold brew coffee and cocktails.
• Requested a manual policy review and reconsideration of the advertising restriction.

After a manual review, Amazon restored the ASIN's advertising eligibility. The "Add" button reappeared in the advertising console and the ASIN was added to campaigns — with no listing suppression or penalties.

The same product was listed in several sizes and colors, but customer reviews appeared on some variations and not on others. Each variation had its own review set, giving shoppers an inconsistent experience.

Variations of the same product had been assigned to different GL Groups, so their reviews were stored separately even though they sat under the same parent.

1. Reviewed the GL Group configuration of every variation and found the discrepancies.
2. Started moving all variations into the same GL Group.
3. Asked Seller Support to re-link the variations to a single GL Group; they reconfigured the backend setup.
4. Confirmed reviews were consolidated under the parent product.
5. Set up regular checks and advised the client on GL Group best practice.

All reviews were synchronized into one unified set for the whole product, so shoppers now see the full review history on every variation. The client also understands how GL Group settings affect variations and can avoid the issue on future listings.

A seller managing multiple SKUs wanted to reuse an existing Merchant SKU for a new ASIN, to keep reporting history and inventory tracking consistent. Selling Partner Support rejected the remap request.

Amazon only allows SKU remapping when both ASINs are the exact same product — identical UPC/EAN, product type, title, description and hazmat classification. These two ASINs had different attributes, and the SKU was already tied to inventory associated with the original ASIN in fulfillment centers.

1. Created a new SKU for the requested ASIN.
2. Kept the original SKU mapped to the original ASIN.
3. Checked the FBA inventory tied to the original SKU.
4. Where needed, created a removal order for existing inventory.
5. Relabeled the products with the correct FNSKU.
6. Resent the inventory to Amazon fulfillment centers.

• The seller avoided repeated remap rejections.
• Catalog compliance was maintained.
• Inventory tracking became clearer.
• Listing performance stayed stable without risking account violations.